OUR STORY
Jackanory PR is a bespoke communications agency designed to provide strategic counsel and creative ideation to shape, guide, and control the telling of a company or brand's ‘story’ in the marketplace.
Consumers can choose many platforms offered by a company to engage with them - social media, editorial, web, experiential marketing, CRM. These meeting points need to tell a consistent and compelling story that circles the customer journey to drive brand loyalty, product preference, and purchase decisions. A targeted delivery of consistent messages from the story drives customer discovery moments for the brand in a way that turns admirers into advocates.
Utilizing a disciplined and accurate telling of 'the story' across earned and owned media platforms we drive higher Net Promoter Scores and create powerful influencers so the brand becomes part of the zeitgeist of popular culture. Having created the opportunities to shape conversations, Jackanory PR builds brand heroes from existing customers, prospects and admirers that shape an alluring, durable and sustainable brand reputation.