Beginning with research-driven customer insights, we execute strategic public relations programs that build equity, increase engagement and drive measurable business results for branded consumer products and services. Using a powerful blend of traditional publicity, social media outreach strategic partnerships and influencer seeding to reach the hearts, minds and spirits of target consumers.
The arc of our approach is intelligent, emotional and product rich storytelling.
STORY AUDIT
A deep dive into all aspects of the corporate story, collecting and reviewing the messages, the delivery mechanisms and the impressions created. This audit provides a total overview of the company communication offering.
The Story Audit serves as the strategic foundation for the recasting, reshaping and retelling of the company story ensuring consistent, controlled and coordinated communication across every customer touch point.
The Story Audit also provides a message map to chart the customer communication journey to assist in developing and delivering a joined-up story and ensuring the company joins the conversation the marketplace is already having with the brand.
MESSAGE HD
Building off the Story Audit, Message HD takes the big picture and begins to define the key messages, build storyboards and plot the interactions, inter-dependencies and predicted outcomes. This is landscaped across the existing message delivery systems or by creating new ones. Message HD is a highly targeted approach that develops customer discovery moments for the brand in a way that turns admirers into advocates.
SHAPING THE BRAND ARC
The Jackanory team will work with your brands existing in-house team, external agencies or can suggest an agency that we have an established relationship with to deliver and execute the action plan we have created that sets out the tactics, timeline and targets for the brand story arc:
- The Beginning, the set-up, the capture
- The Middle, the engagement, the conversion
- The End, the resolution, the commitment